An evolution of the existing beachculture business that Prospace had developed and rolled out throughout the Asia Pacific region, BC represents a new direction and a progression for the beachculture customer.

Working closely with the team at beachculture, Prospace developed a new interior concept that drew upon an urban aesthectic, without forgetting it’s coastal heritage. To deliver on this we developed a profile of who would live in the loft apartment that the store was based around and it was this filter that governed the colour scheme, furniture selection and even down to the curation of art and photo’s on display.

Core features of the store are a shopfront that evokes that high street appeal, changerooms that mimic a cbd balcony with views spanning the skyline and some of the latest technology from beachcultures corporate partners Sony, along with commissioned art works from local Australian artists, antique display cases and classic furniture.

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